LSA for Local: How Drawn is Infusing Art into Everyday Fashion
Imagine slipping into a piece of art every day! At Drawn, founded by Rhea Bhattacharyya, original artworks are transformed into fashion you can wear and cherish. Drawn isn’t just about appreciating art—it’s about living it.
Rhea identified a gap for unique, high-quality staples that combine vibrant, limited-edition art with everyday elegance. Each piece from Drawn showcases stunning designs from global artists, crafted to be both statement-making and staple-worthy. From dramatic prints to playful patterns, Drawn garments are crafted to stand out and infuse joy into daily life. Rhea’s journey—from finding the right vendors to building a passionate team—reflects the dynamic spirit of Drawn’s collections. The Artist Edit, featuring global artists, highlights fresh perspectives and adds a personal touch to every piece.
LSA for Local: Spotlight on Rhea Bhattacharyya and Drawn
What inspired the creation of Drawn?
Rhea Bhattacharyya: Fashion has always been my dream, but it took me time to start my own label. At 30, I took the leap after recognizing a lack of well-made, fun, and fresh designs in the market. I wanted to combine bright, bold art with wardrobe staples, and Drawn was born from that idea. Our goal is to create a global lifestyle brand for creative, fun, and go-getting women. Each piece is unique, limited edition, and crafted with love. Our fashion isn’t just about style; it’s about wearing art that makes you feel confident and inspired.
What sets Drawn apart from other fashion labels?
Rhea: Drawn’s unique approach lies in our dedication to art and accessibility. We collaborate with talented artists worldwide to infuse our collections with vibrant, original artwork. Our designs aim to be stylish yet versatile, reflecting the individuality and creativity of the women who wear them. We’re not just about fashion; we’re building a community of women who appreciate art and quality. Our mission is to bring joy and excitement to our customers’ wardrobes.
What challenges did you face in setting up Drawn?
Rhea: Setting up Drawn was rewarding but challenging. Initially, finding the right vendors was tough. Convincing suppliers to work with a new brand required extensive research and negotiation. Building trust and aligning with partners who shared our vision was crucial. Understanding our market and managing resources effectively were also significant challenges. As we grew, assembling a team that shares our passion and vision became essential. Remaining passionate and focused on our mission has been key.
Can you tell us about the Artist Edit and the process of collaborating with artists?
Rhea: The Artist Edit is the most exciting part of my job. It involves discovering and collaborating with artists who bring unique perspectives and stories to our brand. We scout new talent, study their work, and explore how it fits into Drawn’s vision. Once we select an artist, we work closely with them to integrate their artwork into our designs. Each piece tells a story, and our customers can connect with the artist behind it. This process makes each garment special and personal.
